They spend their time developing more efficient manufacturing methods and develop new techniques to keep ahead of the curve. To make their watches some of the best in the world, Rolex employs some highly sophisticated and sensitive pieces of equipment, like electron microscopes and gas spectrometers.
As the parts can be pretty small, it is very important the materials used are up to the task. Their stress room tests individual parts to literal destruction. Mechanical watches are also not the cheapest things to build. Owing to the small size of most of the parts, there is a high failure rate during assembly and manufacture. Most are also polished and finished by hand as well. Also, factor in that they are made in Switzerland, with its high labor costs, and you should start to get an appreciation for their overheads.
Hammond of Ingen would blush at the lengths Rolex goes to when building a single watch. The materials are very expensive. Rolex, for example, tends to use L steel which is leagues ahead of even most luxury market equivalents, which tend to use the cheaper L steel.
This L steel makes the watches harder, shinier, and also more expensive by default. Dials are often made of white gold and bezels tend to be ceramic.
The numbers themselves are often made of sandblasted platinum, and the movements and bezel include real gemstones. These are all expensive materials in their own right. As previously mentioned, and proof positive so to speak when handling one, the quality of Rolex watches are unparalleled.
When you compare one to their competitors like, Tag Heuer or Omega , they do stand a "cut above". This includes the use of quality stainless steel, L.
This steel type is much stronger and shinier than the normal L steel, which is commonly used by other watchmakers. Rolex started using this steel usually referred to as Corrosion-Resistant Superalloy extensively in Considering all Rolex watches are usually made in-house, most existing tools and machines were replaced to produce L stainless steel.
It takes special skills and extra work to manufacture this steel type. Hence, most watchmakers continue to rely on the L steel. As a result, Rolex is probably the only watch company to use L steel. Rolex has a very extraordinary Internal Research and Development department. They have various professional labs and facilities where researchers and scientists work on new Rolex watches and manufacturing techniques. Rolex has to ensure that they have the best team in these labs and facilities.
Hence, they prefer to use highly-trained scientists in their chemistry lab for research on oils and lubricants used in their machines. Other special facilities of Rolex include a stress test room for testing watch movements, cases, and bracelets.
The company also has a room with several electron microscopes and gas spectrometers, where research on metals and other materials takes place. As one of the best watch brands out there with very high demand, Rolex has extensively invested in machines most of which are in the form of robots. In its master supply room, the company uses these robots to assist in repetitive works such as packaging, retrieval of trays containing parts, or completing the assembly of Rolex watches.
Customer Service We strive to offer you an amazing customer service to make your buyer experience as great as it can be. Authenticity Our goal is to make you feel safe throughout the purchase process. Fair Prices We strive to have fair prices on all our watches. If you were to ask the average person anywhere in the world what they considered to be the best wristwatch in the world, 8 out of 10 people would probably say Rolex. Rolex is engraved in modern culture and is often seen as or used as a mark of success.
Rolex has adorned the wrists of many famous people throughout history and the brand has a synergy with high achievers which all adds to the brand being more desirable to those trying to achieve the same level of success.
But why are Rolex so expensive? Is it just really clever branding and marketing or are the parts and processes which make up the Rolex watch what gives them their high price?
When these certifications were given to Rolex such certifications had only previously been awarded for marine chronometers. From the moment of acquiring these certifications Rolex was a brand name which would forever be associated with accuracy and quality. If you are happy to tell the time off your phone great, but I want to tell the time from a luxury engineered time piece because I love the brand and all it stands for.
We need to first look into how much a Rolex actually costs at retail. So there is a wide variation in the costs of different Rolex models.
0コメント